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FOR IMMEDIATE RELEASE: Jul 2 2024 Allure Esthetic must pay restitution to 21,000 Washingtonians and seek removal of all fake reviews, among other significant reforms SEATTLE — Allure Esthetic and Dr. Javad Sajan must pay $5 million as a result of Attorney General Bob Ferguson’s consumer... View More

Definition of Fake Reviews Fake reviews are any type of review that is not genuine or honest. They may be written by people who have never used the product or service in question or by those who have been incentivized with discounts or freebies in exchange for writing positive comments about the company.... View More

What to do with Google Review Scams Google posted an announcement on July 15, 2022 acknowledging some businesses are facing Google 1-star review scams .  The excerpt of the announcement is below: We’ve recently become aware of a scam targeting businesses on Google with the threat... View More