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Understanding Target Audiences Target audiences are specific groups of consumers identified as the intended recipients of a marketing message or advertisement . These individuals share common characteristics, such as demographics (age, gender, income) and psychographics (interests, values, lifestyle... View More

Source: cdn.prod.website-files.com Importance of Email Deliverability Email deliverability is a critical factor in the success of any email marketing campaign . Essentially, it refers to the ability of an email to land in the recipient's inbox rather than being lost in the void of spam folders.... View More